The local newspaper called to ask me if I was planning on running my ad in the paper again this week. I am so torn about this. I have been running an ad in the newspaper for ten years. I know over the years it has resulted in a big increase in clients. Then last week I talked to someone about a good chiropractic marketing strategy. They said that I should stay away from the newspaper and concentrate on the Internet. It is the way of the future they said. I don’t want to be behind the times, but I would hate to sever my ties with the newspaper.

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